The Sydney Morning Herald – We Know Good Food
In 2025, The Sydney Morning Herald was releasing their brand spanking new Good Food app—a smorgasbord of tasty recipes, reviews, food news and more. We were tasked with creating a platform that quickly let Aussies know: when it comes to good food, no one knows it better than Good Food.
We launched ‘We Know Good Food’ —a feast of mesmerising food moments, each crafted to hero a different benefit of the app. These were also served up on giant OOH placements incorporating fun, quirky headlines.
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Josh Gilsenan
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Lee Griffin
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Ryan Petie
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Olivia Altavilla